The Summer Music Festival as a Season Ski Turn-Around
Music Festivals are enjoyed all over the world not to mention hosted by different countries with a different twist to each of them. It’s not unusual for anyone anymore hearing the news and reading an online post of all the different music festivals held at some exotic ski resort with wider panoramic view than of the usual concert venue you typically see with arena and bigger stage shows. This is but one way of turning a dead summer ski season into a fantastic summer music festival.
Any way you slice it, the purpose of a music festival is to connect different cultures, styles and traditions, together- meeting new friends and helping with whatever cause of that music festival is aiming to benefit. It would be no surprise why ski resorts of all places- have in general, already hosted a lot of musical festival with the hottest bands performing as well. One of the most popular summer music festivals that was held in the Swiss Alps has already popularized the off-season music festival.
Many others across Europe followed intently and the idea wasn’t even new- it had been proven throughout North America at nearly any winter ski resort venue you can imagine. Yet for every successful musical festival, there are problems that never cease to interrupt the happiness. Some of the common problems for these festivals is always to lose some profit. Normally the distance to a ski resort means traveling up into the mountains- so you easily weed-out local urban troubles, but a remote location also brings out a whole slew of specialized problems. One of these obviously includes accidentally giving away higher amounts of complimentary credential materials. These credentials include ticketing, vouchers, campsite and parking passes. If planned well in advance, freebies such as these are kept to a minimum where much of the profit gain comes from VIP meet and greet, VIP hosting services and other luxury items that the average concert goer will not be entitled to. Now losing profits from beer tickets and passes could be a bigger issue, however having a solid base crowd insures that both fans and attendance record show the value of holding a large scale event in a visual intent. Especially when pictures and promotional material for the next season show just how well the promotion worked.
Sponsorship is also something to keenly look out for, make sure big companies will sponsor the event for higher paying profit because of advertisement purpose of the company. You might already know that Red Hot Chili Peppers or Metallica don’t come cheap and often demand millions of dollars to bring their show to your staged event. Then again, merchandise is often an overlooked area in profit gain, however this is a sticky subject for select name groups. An artist who performs in music festivals always brings merchandise to be sold to fans during their tours. If it’s official swag, it can also be a good source of secondary rentals such as vendor stalls. Now that gets into another area since beer vendors and food vendors are a great source of revenue. Everybody buys food and drink on a music festival, the more people who buy them, the more income and profit rise. Being aware of these issues can be a huge help on the success of the event. But make sure you have your clean-up crew on top of garbage since a festival can be a messy event if not properly maintained!
Putting together a festival is not an easy thing to do and making money is even harder if you don’t have the right experience. It requires a lot of effort and great knowledge to have a successful outcome- so often it helps to be in contact with seasoned professionals who know what areas to guide your festival in the right direction. Festival can be compared to small establishment and business, even though a festival might be ever-so small- still, it creates a big opportunity to gain profit just like any well planned business venture might be. No matter how hard it may be to manage- it will turn out to be a great decision when it all comes together. If there's the willingness to work hard for it, absolutely, there will always be the potential of success.